Dejero Powers Virtual Video Village for California’s Pitch 5 Productions
Dejero GateWay and EnGo support remote production and creative collaboration of iHeartRadio’s ‘At Home Sessions’ during COVID-19 pandemic
Pitch 5 Productions was able to connect iHeartMedia’s director, talent, and the creative teams in real time using Dejero’s Smart Blending Technology
Waterloo, Ontario, January 13, 2021 — California-based Pitch 5 Productions has reinvented and streamlined its production processes on set using Dejero EnGo mobile transmitters and Dejero GateWay network aggregation for remote editing. Engaging with B2B integrated connectivity expert First Mile Technologies, Pitch 5 productions has adopted an innovative approach to meet the challenges posed by the ongoing pandemic, keeping its crews safe, its clients satisfied and increasing overall efficiency.
To adhere to social distancing guidelines, Pitch 5 Productions implemented extra on-set measures, such as COVID-testing crew and using COVID Safety Officers who are responsible for temperature checking staff and sterilising the set. In this context, the ability to work via a ‘virtual video village’ for creative remote editing collaboration whereby clients can watch camera outputs from separate locations, has allowed the team to avoid the extra risks related to a classic ‘video village’, where a crowd of creatives forms around the monitors on-set. Further advantages include a smaller footprint and a rapid route to editing and post production.
For the production of iHeartRadio’s series of A-list music talent ‘At Home Sessions’, Pitch 5 Productions was able to connect iHeartMedia’s director, talent, and the creative teams at brand partner, Hellmans’, in real time. This meant there was no second guessing of what was actually being captured and framing changes and other tweaks could be made in real-time. This greatly sped up the editing process as the footage was logged directly from the remote video village overcoming any of the delays that were previously posed by file transfers or by the delivery of a physical drive.
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“Dejero has helped keep not only our teams but our clients connected to the productions we’ve had all over the country,” said Pitch 5 Productions president Brian Gallagher. “The opportunities to work more effectively using this technology are limitless for us both now and in the future. All of our clients have been very happy with the entire process and we are too, as it has been spectacularly simplified.”
Dejero GateWay and EnGo key to remote production and creative collaboration of iHeartRadio’s ‘At Home Sessions’ during the pandemic
Dejero’s solid background in providing reliable connectivity for live news and events broadcasts has allowed for a seamless crossover into the production and post-production world. Dejero EnGo mobile transmitters and GateWay network aggregation devices make it possible for creative teams to collaborate from anywhere in the world, and tighten workflows by facilitating the secure and quick transport of live video and real-time data from sets to multiple locations more efficiently.
Dejero’s Smart Blending Technology allows the creation of reliable workflows that solve the connectivity, security, and synchronization issues that were previously associated with remote production, opening up a new world for commercial, film, and TV production companies such as Pitch 5 Productions. Smart Blending Technology intelligently combines multiple network connections and dynamically manages fluctuating bandwidth, packet loss, and latency differences of individual connections in real-time
“Being able to see the content being shot from the camera via the Dejero EnGo mobile transmitter is a game changer,” added Gallagher. “Also, not having to rely on a Wi-Fi signal has been really helpful, since the EnGo has its own cell signal. I have not found anything as close to the reliability the EnGo possesses for connectivity and stability when you’re working on-set, on a production. As for the concept of a ‘remote video village’ suggested by First Mile Technologies, and the ability to send a signal straight to our editor for on-the-fly editing, via the GateWay, this has revolutionised how we approach post-production not only during this pandemic, but for the future.”
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Driven by its vision of reliable connectivity anywhere, Dejero aggregates diverse connectivity paths including LTE and 5G cellular, satellite and broadband into a virtual ‘network of networks’ to deliver enhanced reliability, expanded coverage, and greater bandwidth using cloud-based technology. A two-time technical Emmy® Award winner, Dejero is trusted to solve the mission-critical live video transport and real-time data transfer challenges of organizations around the world. Founded in 2008, privately-held Dejero is headquartered in Waterloo, Ontario, Canada. For more information, visit www.dejero.com.
About Pitch 5 Productions
Pitch 5 Productions is a production company delivering full-service and turnkey solutions for major brands, media publishers, and entertainment companies. Founded in 2015, Pitch 5 has produced commercials and branded content for a wide range of clientele, from concept to execution. We also offer remote production services, providing our clients with a virtual video village from about just anywhere. In addition to production services, Pitch 5 also specializes in experiential marketing and creative development for a variety of platforms.