Dejero Connects Subaru Creatives Virtually in Real Time for Commercial Shoot in Remote Canadian Rock

Dejero CellSat service streamlines live communications and video transfer for First Mile Technologies during creation of Subaru commercial in Alberta


Commercial Shoot in Remote Canadian Rock


Waterloo, Ontario, February 23, 2021 — A striking new Subaru commercial by production company OPC, shot on a secluded mountainside in Banff National Park, Alberta, was brought to life thanks to Dejero’s game-changing CellSat connectivity service, a blended cellular and Ku-band IP satellite solution for remote broadcasting, communication and collaboration, that delivers resilient wireless connectivity in remote locations.


To bypass the logistical and financial challenges presented by limited cellular connectivity in remote shooting locations and the set-up and use of traditional satellite technology, B2B integrated connectivity expert First Mile Technologies set up a flexible, portable workflow based around the Dejero CellSat service that not only delivered connectivity to and from set by dynamically blending cellular and satellite connections, but also allowed the team to collaborate in real-time, without interruption, using live streaming video from a set that would previously have been too remote to connect to.


Read: One-of-a-Kind Dejero App Simplifies Broadcast Setup for Reporters and Anchors Working From Home


To bypass the logistical and financial challenges presented by limited cellular connectivity in remote shooting locations and the set-up and use of traditional satellite technology, B2B integrated connectivity expert First Mile Technologies set up a flexible, portable workflow based around the Dejero CellSat service that not only delivered connectivity to and from set by dynamically blending cellular and satellite connections, but also allowed the team to collaborate in real-time, without interruption, using live streaming video from a set that would previously have been too remote to connect to.



Dejero EnGo enabled OPC to stream camera feeds directly from the set to Zoom and First Mile’s Web RTC in real time for remote creative collaboration for Subaru


“CellSat service streamlined every single aspect of critical communication and feedback for this job, by delivering resilient connectivity from a remote mountainside where usually the delivery of only a handful of stills would have been possible,” said Brandon Cooper, president, film and new media at First Mile Technologies. “This time, with Dejero CellSat, the team on set was able to receive real-time feedback, approvals, and general collaboration which isn’t normally feasible or affordable in extreme locations like this one. This type of technology is a revolution for the film and commercial production industry, allowing us to take things to the next level in terms of where we can film, at what cost, and the reliability and speeds at which we will be able to transfer video and data over a mix of cellular and satellite.”